Social Media Objectives for Small Businesses: A Strategic Approach

As a small business, social media marketing can be an invaluable tool to help you reach more customers and increase brand awareness. But how much time should your small business spend on social media marketing? What are the objectives and goals that need to be established to maximize the benefits of investing time into this strategy? Let’s take a look at why it is essential to define objectives and resources available to make the most of your social media marketing efforts.

How much time your small business should spend on social media?

According to this survey, 43 percent of small business owners spend six hours weekly on social media marketing. Over a five-day work week, that amounts to one hour and twelve minutes per day, which seems reasonable for many small businesses.

In addition, many experts recommend a set number of posts per day by platform. The generally-recommend ranges are:

  • Facebook: one to three
  • Twitter: five to fifteen
  • Instagram: one to two
  • Pinterest: five to thirty
  • LinkedIn: one to two

That said, you shouldn’t depend on other businesses to dictate how active your business is on social media. Instead, it would be best if you considered the following factors.

Creating Social Media Objectives.

Establishing specific outcomes you want to achieve if you use social media for your small company is crucial. For instance, most individuals browse the web to see what they can discover or locate new followers. But you’ll need to be more selective than that if you want to make the most of your time:

Do you want to publish five monthly promos for your goods or services? In the first 90 days, do you wish to obtain 500 followers naturally? Is it your intention to establish yourself as an expert and attract visitors to your website so they may do business with you?

Define your social media objectives and explain how they advance your company’s performance. You may reduce time spent surfing social media and struggling to decide what to post by having a focused approach.

Establishing Social Media Objectives for Small Businesses

The first step in determining how much time you should invest in social media marketing is understanding why it’s important. The benefits of social media marketing include increased website traffic, improved brand recognition, increased sales, and better customer relationships. Once these objectives have been defined, then you can move on to the next step—defining who your audience is.

Defining Your Audience with Buyer Personas

To determine which platforms are best for reaching your target audience, it is essential to research your market thoroughly. Identifying target demographics such as age ranges, locations, professions, interests, and lifestyle choices will help narrow down what type of content you should focus on creating and sharing across various platforms. It is also important to think about future needs and goals that may arise when establishing objectives. For example, if you anticipate launching a new product or service in the future, then making sure those goals are taken into account now will save time later on when creating new campaigns or strategies.

Resources for Social Media Marketing

Once you have determined your objectives and identified your target audience, it’s time to begin allocating appropriate time and budget towards this strategy. While it may be tempting to post as frequently as possible across multiple platforms, remember that quality trumps quantity when it comes to content creation.

Utilizing key performance indicators (KPIs)

Engagement metrics will help measure success across different channels while estimating the necessary time investment required for each platform. Automation tools can also be leveraged where possible to streamline processes while allowing more time for creative endeavors such as designing user-friendly graphics or crafting engaging copy for posts.

How to know if your social media strategy is working?

The best way to know if your social media efforts are paying off is to set measurable goals for your social campaigns and track key performance indicators (KPIs).

VerticalResponse’s post scheduler automatically tracks KPIs such as your number of followers and reach, along with post interactions such as likes, shares, comments, and retweets. You can even bundle social messages into folders to track multiple posts as a single campaign.

For example, you might set a goal to increase your followers by ten percent over the next month. If you currently have 1,000 followers, you want to add 100 more over the next 30 days. It’s a measurable and worthy goal since the more followers you have; the more people will see your posts and the likelier they will interact with your brand.

To achieve your goal, you can schedule posts designed to encourage following. If your campaign is successful, you’ll know your efforts are working. You’ll also know how much time you invested to reach your goal. If your campaign isn’t successful, you can evaluate why it didn’t work and adjust future campaigns accordingly.


How quickly does social media marketing provide results?

Don’t lose up if you’ve been using social media for a few months and don’t feel like you’re making any progress; it should take between 6 and 9 months to start seeing genuine benefits.

What role does social media marketing play in small businesses?

The likelihood of a revenue rise is double for small firms using social media marketing. A tiny company may succeed online if it targets the right audience. The Internet has a huge audience.

Is it worthwhile to pay for social media marketing?

Suppose you still need to figure out why you should pay for social media advertising or seek the advantages of paid social advertisements for your company. In that case, the solution is straightforward: more exposure, increased visibility, improved brand recognition, thorough market research, and customized advertising.

In conclusion, Taking a Strategic Approach to Social Media Marketing for Small Businesses As a small business owner or entrepreneur with limited resources at their disposal, investments of both money and time must be allocated strategically when implementing a social media marketing strategy. By defining clear objectives based on research of their market demographics combined with leveraging automation tools where possible, businesses can ensure they are getting the most out of their efforts without overextending themselves by trying too hard or investing too much in any one area.

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